• Reynolda House Press Room

    Reynolda Press Room

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Reynolda House Exclusive Ansel Adams Exhibition Breaks Opening Weekend Attendance Record

WINSTON-SALEM, N.C. (March 17, 2016) – Reynolda House Museum of American Art has set a new attendance record for opening weekend of an exhibition for the third straight season. More than 600 visitors—606—rushed to see “Ansel Adams: Eloquent Light” on the Saturday and Sunday of its opening weekend, March 12-13.

The previous record for attendance on an opening weekend of an exhibition, 565 visitors, was set with the museum’s fall 2015 exhibition, “The Artist’s Garden: American Impressionism and the Garden Movement,” Oct. 3-4, 2015.

“The excitement around Reynolda House bringing this exhibition to North Carolina has been palpable,” said Phil Archer, the museum’s Betsy Main Babcock Director of Program & Interpretation. “Ansel Adams is a beloved artist whose deeply felt images of the world had the power to change it, by inspiring people to preserve important wild places.”

Adams, one of the best known photographers in America, developed a system for creating luminous, vivid landscape photographs in sharp contrasts of black and white. He then printed his film negatives with meticulous attention to craft. Adams’s manner of framing and capturing both magnificent, large-scale landscape formations, and small, exquisite natural objects created icons of the American wilderness. The exhibition includes nearly 40 of Adams’s photographs, books by and about Adams, and a video detailing his technique.

An early and passionate environmentalist as well as artist, Adams advocated powerfully for wilderness preservation, national park creation, and the Sierra Club, with which he was affiliated from the age of 17. The exhibition’s debut at Reynolda House coincides with the centennial of the National Park Service, which marks its 100th anniversary in August 2016. 

Due to demand, the museum has made advance ticket purchase available for the entirety of the exhibition. More than 300 tickets were sold before the exhibition opened on Friday, March 11.

“Ansel Adams: Eloquent Light” will be on view in Winston-Salem, its only venue, through July 17. It is included with Museum admission of $14 for adults. Admission is free for members of the museum, children under 18, students, and members of the military. Tickets are available online at reynoldahouse.org/anseladams. Advance purchase is suggested but not required.

A souvenir exhibition brochure and poster is available with admission while supplies last, and limited-edition exhibition T-shirts and stainless-steel water bottles etched with the exhibition’s logo are available for purchase at the museum. Several events are planned in conjunction with the exhibition and available online at reynoldahouse.org/anseladams.

“Ansel Adams: Eloquent Light” has been organized by the Amon Carter Museum of American Art, Fort Worth, Texas. Reynolda House gratefully recognizes the many generous sponsors who helped bring this exhibition to North Carolina, including Major Sponsors Charles H. Babcock, Jr. Arts and Community Initiative Endowment, Jerome and Beverly Jennings, and Modern Automotive; Contributing Sponsor Phoenix Packaging, Inc.; and Exhibition Partners Jeffrey and Sissy Whittington, and the Ecology Wildlife Foundation. Special thanks to our National Outreach Partner, the National Parks Conservation Association.

Reynolda House Museum of American Art is one of the nation’s premier American art museums, with masterpieces by Mary Cassatt, Frederic Church, Jacob Lawrence, Georgia O’Keeffe and Gilbert Stuart among its collection. Affiliated with Wake Forest University, Reynolda House features changing exhibitions, concerts, lectures, classes, film screenings and other events. The museum is located at 2250 Reynolda Rd. in Winston-Salem, North Carolina in the historic 1917 estate of Katharine Smith Reynolds and her husband, Richard Joshua Reynolds, founder of the R.J. Reynolds Tobacco Company. Reynolda House and adjacent Reynolda Gardens and Reynolda Village feature a spectacular public garden, dining, shopping and walking trails. For more information, please visit reynoldahouse.org or call 336.758.5150. Connect at facebook.com/rhmaa and @VisitReynolda.